King of Roads Pitch Design Comp

I created this design comp using one of my three rough comps and then editing it a bit. This design comp is a billboard, this will target mainly the target the outbacks and the minivans. Billboards are always easy to see and a bit more detail can be added into them with the size they are. If those of this target audience see this design comp they will be curious as to what this logo they’re seeing is advertising, which is also shown on the design comp. The project goals mainly being advertised here are that seeing this billboard people will want to change their driving habits, this as well as getting the Columbia River Highway advertised. This is my design comp: